Marketing is a constantly evolving field that requires continuous learning and growth. With over 20 years of experience in the industry, Here are three key insights he wishes he had known sooner about marketing.
- The Importance of Testing: One of the most important lessons that I learned was the significance of testing in marketing. I initially considered myself a marketing expert after creating the highest-performing banner in the world, but I soon learned that success in this field requires more than just creativity. It’s important to test your ideas through A/B or multivariable testing, gather feedback from as many people as possible, and understand that your first version is unlikely to be your best. I emphasize that failing is a natural part of the learning process, and with the help of instant analytics and feedback, you can improve your results through constant testing.
- Understanding Design: Marketing is a cross-disciplinary field that requires a broad range of skills, including design. Although you don’t need to be a designer yourself, it’s essential to have a basic understanding of design principles and be able to provide constructive feedback. I suggest reading “The Non-Designer’s Design Book” by Robin Williams to understand design better and improve your work. You can create cohesive and impactful marketing campaigns by reading this book and learning how to communicate effectively with designers.
- The Power of Writing: Writing is a fundamental aspect of marketing, and it’s essential to develop good writing skills. Even if you don’t consider yourself a natural writer, I recommend getting into the habit of writing often. I personally struggled with writing but improved greatly by setting a goal to write a book and continuously blogging. Writing regularly can help you become a better communicator and simplify your ideas to be easily understandable. I’ve now written for VentureBeat and Wired, among other publications.
Whether you’re just starting out or have been working in the field for years, these insights can help you grow and succeed in the dynamic world of marketing.